Pay-per-click (PPC) systems allow advertisers to display ads for their products and services when potential customers type relevant queries into search engines.
The ads are shown at the very top of the search results pages, and advertisers are only charged if (when) someone actually clicks on their ad.
This kind of advertising is an easy way to get your brand, products and services in front of the perfect audience, at exactly the right time.
The stats are interesting:
- Visitors arriving at your site after clicking an ad are 52% more likely to buy.
- 98% of searchers choose a business that is on page 1 of the search results.
- 64% of people click on Google ads when they are looking to buy an item online.
- The top 3 paid advertising spots get 46% of all the clicks on the page.
But clearly lots of similar businesses want their ads to appear for the same search terms, so how do you ensure yours come out on top? This is the tricky bit and it takes time, knowledge, and skill. Get it wrong and you can spend a lot of money very quickly, without any returns. Get some help (from us) and get it right, and it can be extremely rewarding.
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thedcc. are official Google partners, so we have the expertise and capabilities to get things going for you. A well managed PPC campaign can have a powerful effect on a business; gathering leads and conversions is the very core of what we want to do for you. Contact us today to make your ad spend go further.